Category: INCI Analysis

  • Drunk Elephant Protini: The Peptides Start at Ingredient #10

    Drunk Elephant Protini is sold as a “polypeptide” firming moisturizer with a nine-peptide complex. On the label, the first peptide — sh-Oligopeptide-1 — appears at ingredient number ten, after water, an emollient, glycerin, three emulsifiers, a seed oil, a ferment and a botanical extract. The copper compound in the formula is Copper Palmitoyl Heptapeptide-14, which is not the same molecule as copper tripeptide-1 (GHK-Cu), the copper peptide most of the published research is actually about.

    We quote ingredient lists so you can check them yourself. Here is Protini’s, verbatim from the Drunk Elephant product page (drunkelephant.com, fetched 13 October 2026, HTTP 200), and corroborated word-for-word by a major US retailer’s listing for the same product (SKU P427421). Ingredient Desk is published by the team behind Evil Goods, who make a copper peptide serum of their own; we say so here, in the footer, and anywhere an Evil Goods product comes up.

    Water/Aqua/Eau, Dicaprylyl Carbonate, Glycerin, Cetearyl Alcohol, Cetearyl Olivate, Sorbitan Olivate, Sclerocarya Birrea Seed Oil, Bacillus/Folic Acid Ferment Extract, Nymphaea Alba Root Extract, sh-Oligopeptide-1, sh-Oligopeptide-2, sh-Polypeptide-1, sh-Polypeptide-9, sh-Polypeptide-11, Copper Palmitoyl Heptapeptide-14, Heptapeptide-15 Palmitate, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Acetyl Glutamine, Coconut Alkanes, Coco-Caprylate/Caprate, Sodium Hyaluronate, Aspartic Acid, Linoleic Acid, Linolenic Acid, Lecithin, Butylene Glycol, Polyvinyl Alcohol, Sodium Lactate, Sodium PCA, PCA, Sorbitan Isostearate, Carbomer, Polysorbate 20, Polysorbate 60, Lactic Acid/Glycolic Acid Copolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Xanthan Gum, Isomalt, 1,2-Hexanediol, Caprylyl Glycol, Chlorphenesin, Phenoxyethanol, Tocopherol, Sodium Benzoate, Phenylpropanol, Glyceryl Caprylate, Symphytum Officinale Callus Culture Extract.

    What is actually in Drunk Elephant Protini?

    The front of the jar leads with peptides. The first nine ingredients are not peptides. In descending order of how much is in the jar, they are:

    1. Water — the solvent almost every water-based cream is built on.
    2. Dicaprylyl Carbonate — a light emollient ester, the kind of silicone alternative that gives a cream its slip.
    3. Glycerin — a humectant, one of the most reliable and least expensive moisturizing agents there is.
    4. Cetearyl Alcohol — a fatty alcohol that thickens and helps emulsify.
    5. Cetearyl Olivate and Sorbitan Olivate (5 and 6) — a pair of olive-derived emulsifiers that hold oil and water together.
    6. Sclerocarya Birrea Seed Oil — marula oil, a genuinely nice emollient with antioxidants.
    7. Bacillus/Folic Acid Ferment Extract — a fermented folic acid ingredient Drunk Elephant markets as a hero.
    8. Nymphaea Alba Root Extract — pygmy waterlily extract, the brand’s “stem cell” botanical.

    None of this is a criticism. It is a perfectly competent moisturizer base — marula oil and a folic-acid ferment are more interesting than most. The point is only that these eight ingredients, not the peptides, make up the bulk of what you are applying. That is what “descending order of predominance” means, and it is worth knowing before we get to the part the name is selling.

    Nib, a small round pencil-sketch creature, holds a magnifying glass up to a tall jar labelled Polypeptide, squinting at the fine print on the back.
    Nib reads the back of the jar, not the front. The front says polypeptide; the back has fifty-eight lines to get through first.

    Where do the peptides actually appear?

    US cosmetic labels have to list ingredients in descending order of how much is present, down to one percent. Below one percent, a brand can list things in any order it likes. That rule is set out in 21 CFR 701.3 — subsection (a) requires descending order; subsection (f)(2) is the under-one-percent exemption. So ingredient position is not an exact percentage, but above that one-percent line it is a real signal of how much is in the jar.

    Here is where Protini’s nine peptides sit:

    Position INCI name What it is
    10 sh-Oligopeptide-1 growth-factor-type peptide (EGF-style) — the first peptide in the list
    11 sh-Oligopeptide-2 growth-factor-type peptide (IGF-1-style)
    12 sh-Polypeptide-1 growth-factor-type peptide (bFGF-style)
    13 sh-Polypeptide-9 growth-factor-type peptide
    14 sh-Polypeptide-11 growth-factor-type peptide
    15 Copper Palmitoyl Heptapeptide-14 the copper peptide — a seven-amino-acid chain with a fatty-acid tail and copper
    16 Heptapeptide-15 Palmitate signal peptide
    17 Palmitoyl Tetrapeptide-7 signal peptide (often sold as Rigin)
    18 Palmitoyl Tripeptide-1 signal peptide — a palmitoylated GHK chain, without the copper

    The peptides occupy positions ten through eighteen. The one directly after them, at nineteen, is alanine — an individual amino acid. On most labels, the appearance of free amino acids marks the point where you have crossed below the one-percent line. The whole nine-peptide complex, in other words, almost certainly lives in the slice of the formula that sits under one percent combined. That is normal for peptides; they work at low concentrations. It is simply not what “polypeptide cream” implies to someone reading the front.

    Nib stands at the foot of a long numbered ladder of ingredients, pencil pointing up at rung number ten where the first peptide sits.
    The first peptide waits nine rungs up the list. Everything below it is the moisturizer most moisturizers already are.

    Is the copper peptide in Protini the one the research is about?

    At position fifteen is Copper Palmitoyl Heptapeptide-14. When most people say “copper peptide” they mean something else: copper tripeptide-1, also written GHK-Cu (CAS 89030-95-5), a three-amino-acid chain bound to copper. GHK-Cu is the compound with the long history — a 2025 review of tripeptides in skin calls it one of the most-used peptides in the cosmetic industry and names copper tripeptide-1 as its INCI identity. Protini does not contain copper tripeptide-1. It contains a different, palmitoylated copper peptide.

    That difference matters for how you read the research. A 2026 systematic review of GHK-Cu describes forty-plus years of pre-clinical work, then adds the honest part: the clinical evidence “remains thin and fragmented,” most trials are small, and the findings have not been validated in large human studies. So even for the best-studied copper peptide, the human evidence is promising rather than settled. For Copper Palmitoyl Heptapeptide-14 specifically, the published literature is thinner still — which is not the same as saying it does nothing, only that you should not read GHK-Cu’s forty-year file as if it belonged to this molecule. If you want the plain-English version of what a copper peptide even is, we wrote one (that is our site, Evil Goods).

    Nib holds up two labelled test tubes side by side, one marked Copper Tripeptide-1 and one marked Copper Palmitoyl Heptapeptide-14, looking from one to the other.
    Two copper peptides, two different names. Nib checks which one the research is actually about.

    What is everything below position eighteen?

    The back half of the list is mostly supporting cast. Positions nineteen through twenty-nine are individual amino acids — alanine, arginine, glycine and the rest — which act as natural moisturizing factors and as the building blocks peptides are made from, but are not themselves peptides. Sodium hyaluronate, the much-hyped hydrating ingredient, sits all the way down at position thirty-two, well below that one-percent line.

    Two preservatives sit near the very bottom: chlorphenesin at position fifty-two and phenoxyethanol at fifty-three. The Cosmetic Ingredient Review panel concluded chlorphenesin is safe at present practices of use and concentration. Alongside that, the patch-test literature carries a handful of case reports of allergic contact dermatitis from products containing it — the CIR report itself cites several. These are rare reactions at low rates, not a reason to avoid the ingredient, but worth knowing if your skin has flagged a preservative before. That is the honest shape of it: broadly safe by the review body’s assessment, with a small sensitization signal in the case reports.

    Nib sits cross-legged at the bottom of the ingredient list reading a tiny footnote next to the word Chlorphenesin, a stack of case-report papers beside him.
    Down at position fifty-two, Nib stops to read the footnotes a few people have left on the preservative.

    So is Drunk Elephant Protini worth it?

    If you like how it feels and it suits your skin, the position of an ingredient does not undo that — a good emollient base is a real thing to buy. What the label does tell you is that you are paying a peptide-cream price for a cream whose peptides sit below one percent, built on a base you could find in far cheaper moisturizers. Whether that trade is worth it is a judgement about your own skin and budget, not something the front of the jar settles for you. If you specifically want copper peptides, it is worth knowing which copper peptide you are buying and how thin the human evidence still is for any of them — including the one in our own Copper Peptide Blue Honey Serum, which uses copper tripeptide-1.

    FAQ

    Where do the peptides start in Drunk Elephant Protini?
    At ingredient number ten, sh-Oligopeptide-1. The first nine ingredients are water, an emollient ester, glycerin, three emulsifiers, marula seed oil, a folic-acid ferment and a waterlily extract.
    What is sh-Oligopeptide-1?
    A synthetic growth-factor-style peptide (an EGF analog) used in skincare at low concentrations. It is the first of Protini’s nine-peptide complex.
    Is the copper peptide in Protini GHK-Cu?
    No. Protini contains Copper Palmitoyl Heptapeptide-14. GHK-Cu is copper tripeptide-1, a different molecule and the one most of the published research is conducted on.
    What does ingredient order tell you about a moisturizer?
    US rules require listing in descending order of amount down to one percent (21 CFR 701.3). So an ingredient’s position is a real signal of how much is present — above the one-percent line, at least. Below it, order no longer reflects quantity.
    Is chlorphenesin safe?
    The Cosmetic Ingredient Review panel concluded it is safe at the concentrations cosmetics use. A small number of allergic contact dermatitis case reports exist in the patch-test literature, which is a sensitization note rather than a general warning.
    Nib closes a thick notebook, magnifying glass tucked under one arm, giving a small satisfied nod next to the finished ingredient list.
    The label told the whole story. It just told it in order of how much is in the jar.
  • Native Deodorant Stick: Coconut Oil Is Now #9. Fragrance Is Now #6.

    On the Native Deodorant stick label read on 7 September 2026, the marketed heroes have moved. In the new formula — the one Native reformulated in May 2026 — coconut oil sits at position nine of thirteen, down from sixth in the old formula, and fragrance has risen from dead last to sixth, ahead of both the shea butter and the coconut oil the front of the pack sells you on. The baking soda that caused the brand’s well-documented rash complaints is gone; a synthetic antimicrobial called piroctone olamine, at position ten, quietly took over its job. Both formulas are still on shelves, so which one you have depends on the pack in your hand.

    Native is the best-selling “natural” deodorant in American mass retail, owned by Procter & Gamble since 2017 and stocked at Walmart, Walgreens and the big grocery chains. Its whole pitch is a short, friendly ingredient list and two names you recognise: shea butter and coconut oil. So this is a good one to actually read, because in May 2026 Native quietly rebuilt the formula, and the reading changes depending on which stick you picked up.

    We did what the desk always does: found the real INCI list — the full one on the back, not the “made with coconut oil” line on the front — quoted it verbatim, and located each marketed hero on it. Here are both formulas, where they came from, and what the ingredient order actually tells you.

    One note before the lists. Native reformulated this product in May 2026, confirmed in its own P&G press release, which states the new formula is “free of aluminum, parabens, phthalates, ozokerite, and baking soda.” Retailers update their listings at different speeds, so old-formula stock is likely still on some shelves. Check the ingredient panel on your own stick against the two lists below to see which one you have.

    What is actually on the two Native labels?

    Here is the old formula, quoted verbatim. It is the list published on CVS.com for the Native stick (retrieved via search index on 7 September 2026; CVS returns 403 to direct fetches, but the same nine-name string appears in the CVS ingredients field and is corroborated by the H-E-B.com listing read the same day), and it matches the record held in EWG’s Skin Deep database:

    Caprylic/Capric Triglyceride, Tapioca Starch, Ozokerite, Sodium Bicarbonate, Magnesium Hydroxide, Cocos Nucifera (Coconut) Oil, Cyclodextrin, Butyrospermum Parkii (Shea) Butter, Fragrance

    And here is the new formula, quoted verbatim from the Hannaford.com listing for the reformulated stick (fetched directly, HTTP 200, on 7 September 2026), independently corroborated by a second Hannaford product page for the Cashmere & Rain scent and by a retailer listing for the Coconut & Vanilla variant read the same day — all carrying an identical base:

    Caprylic/Capric Triglyceride, Stearyl Behenate, Magnesium Oxide, Tapioca Starch, Cyclodextrin, Fragrance, Butyrospermum Parkii (Shea) Butter, Tribehenin, Cocos Nucifera (Coconut) Oil, Piroctone Olamine, Bisabolol, Oryza Sativa (Rice) Bran Wax, Zingiber Officinale (Ginger) Root Extract

    The base is genuinely different. Ozokerite and baking soda left the formula, while stearyl behenate, tribehenin, piroctone olamine and bisabolol arrived — and both names the marketing leans on moved down the list. Here is where each hero lands now:

    Coconut oil, old formula
    Position 6 of 9 — mid-list
    Coconut oil, new formula
    Position 9 of 13 — three spots lower, into the tail
    Fragrance, old formula
    Position 9 of 9 — the very last ingredient
    Fragrance, new formula
    Position 6 of 13 — now ahead of both shea butter and coconut oil
    Baking soda (Sodium Bicarbonate)
    #4 in the old formula; removed entirely from the new one
    Piroctone Olamine
    Not in the old formula; #10 in the new one, doing the antibacterial work
    Source, new list
    Hannaford.com reformulated stick, corroborated across two scents and a Coconut & Vanilla retailer listing, 7 Sep 2026

    Old formula (9) New formula (13) #6 Coconut Oil #9 Fragrance #6 Fragrance #9 Coconut Oil Coconut oil fell three spots. Fragrance rose three, past both marketed heroes.

    Nib the small round pencil-sketch creature holds a magnifying glass up to a Native deodorant stick, squinting at the tiny ingredient panel on the back rather than the big coconut and shea wording on the front.
    The front sells coconut oil and shea. Nib turns the new stick over to see where they actually land.

    Where does coconut oil really sit in the new formula?

    Native markets the reformulated stick as “made with naturally-derived ingredients you can feel good about, like shea butter and coconut oil” — that wording is on the retailer pages we read. Ingredient lists run in descending order of weight, so position is a rough proxy for how much is in the stick. In the new list, coconut oil is ninth of thirteen. It sits behind two waxes (stearyl behenate at #2, tribehenin at #8), two starch and absorbent agents (#3 and #4), the odor-encapsulating cyclodextrin (#5), fragrance (#6) and the shea butter (#7).

    In the old formula, coconut oil was sixth of nine. So the ingredient that gets equal billing with shea on the front of the pack moved three places down and further into the tail when Native rebuilt the stick. That is not a knock on coconut oil, which is a perfectly good emollient; it is simply a note that its share of the formula, by ingredient order, got smaller in the version Native now markets as the upgrade. The name on the front got louder relative to its position on the back.

    Nib runs a pencil down a numbered ingredient list and taps a small droplet marked Coconut Oil sitting low at position nine, behind larger wax barrels.
    Coconut oil at nine of thirteen, tucked in behind two waxes and the fragrance. Present, but well down the list.

    Why did fragrance move up to sixth?

    This is the more interesting shift, and it deserves to be stated as exactly what it is: an observable fact about ingredient order, no stronger. In the old formula, fragrance was the ninth of nine ingredients — last on the list, by convention the smallest amount. In the new formula, fragrance is sixth of thirteen, ahead of both shea butter (#7) and coconut oil (#9). The only ingredients present in larger amounts than fragrance in the new stick are the base triglyceride (#1), two waxes and a starch (#2–#4), and the cyclodextrin (#5).

    Why note it at all? Because deodorants are, specifically, one of the product categories most frequently implicated when someone patch-tests for a cosmetic rash, and fragrance is the usual culprit. Fragrance sensitivity runs at roughly 1–4% of the general population, rising to around 10% among people who get patch-tested for dermatitis, and deodorants and antiperspirants are among the personal-care products most often tested for allergic contact dermatitis (Warshaw et al., J Clin Aesthet Dermatol, 2011; fragrance contact allergy review, PMC, 2024).

    Read that the careful way. Fragrance at sixth does not mean this stick will irritate you, and it does not mean it has harmed anyone — most people use scented deodorant without any trouble, and the amount is undisclosed. What the position tells you is that the scent is now a larger part of the formula than the two skin ingredients the front leads with, and that if your underarms react to fragrance, this is a product category where that is worth knowing before you buy.

    Nib peers through the magnifying glass at a bottle labelled Fragrance that has climbed up to position six, now sitting above the shea and coconut jars on a numbered shelf.
    Fragrance climbed from last place to sixth, past both marketed heroes. Nib reads that line twice.

    What replaced the baking soda that caused the rash?

    The biggest functional change is what left. Sodium bicarbonate — baking soda — was the fourth ingredient in the old formula and the main odor neutralizer: it creates an alkaline environment that inhibits odor-causing bacteria. It is also the well-documented reason Native had a “natural deodorant rash” problem. Skin sits at a slightly acidic pH of about 4.5–5.5; baking soda is alkaline at around 8–9, and applied daily to a warm, occluded area it can disrupt that acid mantle. That is irritant contact dermatitis — it does not require a prior allergy and can show up on first use. It is effective at killing odor, but it is the reason the stick had a rash problem, which is very likely why Native removed it.

    In its place, at position ten of the new list, is piroctone olamine — a synthetic antimicrobial (also sold as Octopirox) more familiar from anti-dandruff shampoos, where it inhibits fungi and bacteria. In the new Native stick it is the primary agent against odor-causing bacteria, doing baking soda’s old job without the alkaline pH. It works at trace concentrations, which is consistent with its low position; the EU’s SCCP safety opinion approves it at up to 0.5% in rinse-off and 1% in leave-on products and found it non-sensitizing in testing. It is not naturally derived, and it is not mentioned anywhere in Native’s consumer-facing marketing for this stick — which is the point worth making: the ingredient now doing the core work is the one the front of the pack is quietest about.

    Two more arrivals are worth a line. Magnesium oxide (#3) takes over the pH-based bacteria control, sitting higher than the old magnesium hydroxide did. And bisabolol (#11), a soothing agent derived from chamomile, is a sensible addition to a product that previously left a notable share of users with an underarm rash. The ozokerite, a mineral wax binder, is gone too; two ester waxes, stearyl behenate and tribehenin, now hold the stick together.

    Position Old formula New formula What changed
    3 Ozokerite Magnesium Oxide Mineral wax out; magnesium salt takes the odor-control slot higher up
    4 Sodium Bicarbonate Tapioca Starch Baking soda removed — the rash driver is gone
    6 Cocos Nucifera (Coconut) Oil Fragrance Coconut oil was here; now Fragrance is
    9 Fragrance Cocos Nucifera (Coconut) Oil Fragrance was last; now coconut oil sits here
    10 — Piroctone Olamine New synthetic antimicrobial doing baking soda’s old job
    Nib holds up an open reference book next to a small vial labelled Piroctone Olamine, comparing it to a crossed-out box of baking soda on the desk.
    Baking soda struck off; a synthetic antimicrobial at ten takes its place. The name the marketing never mentions.

    So which stick should you actually read the label on?

    Both, until the old stock clears. The old formula (baking soda at #4, coconut oil at #6, fragrance last) is still on retailer listings and probably still on some shelves; the new one (baking soda gone, coconut oil at #9, fragrance at #6, piroctone olamine at #10) is what Native currently markets. The quickest tell in a store: if the panel lists sodium bicarbonate, you have the old one; if it lists piroctone olamine and bisabolol, you have the reformulated stick. We could confirm the new base on the Coconut & Vanilla, Cherry & Vanilla and Cashmere & Rain sticks; other scents share the same base by standard manufacturing practice, but the honest caveat is that we read those three, not every variant.

    If what you want is a deodorant with no fragrance climbing up the list and no synthetic antimicrobial to read past, that is a different kind of formula. We make one: here is the Evil Goods tallow deodorant, an aluminum-free stick built on grass-fed tallow. Full disclosure — Ingredient Desk is published by the team behind Evil Goods, so read that link knowing it is ours. The contrast we are drawing is about label structure, a short list versus a thirteen-name one, not a claim that one stick controls odor better than the other, which would need testing neither of us has published.

    FAQ

    Did Native change its deodorant formula?
    Yes. Native reformulated its Deodorant Stick in May 2026, confirmed in a P&G press release. The new formula removes baking soda (sodium bicarbonate) and ozokerite and adds piroctone olamine, bisabolol and new wax components. Both formulas were still appearing on retailer listings as of 7 September 2026.

    Where does coconut oil sit on the new Native label?
    On the Coconut & Vanilla stick read on 7 September 2026, coconut oil is the ninth ingredient of thirteen — down from sixth of nine in the old formula. It sits behind two waxes, two starches, the cyclodextrin, the fragrance and the shea butter.

    Why is fragrance higher on the new list?
    In the old formula fragrance was last (ninth of nine); in the new one it is sixth of thirteen, ahead of both shea butter and coconut oil. That is a fact about ingredient order. It matters because deodorants are the leading product category for fragrance contact allergy, though most people use scented deodorant without any reaction.

    What is piroctone olamine, and is it safe?
    It is a synthetic antimicrobial, also used in anti-dandruff shampoos, that inhibits odor-causing bacteria at trace levels. In the new Native stick it is the tenth ingredient and does the job baking soda used to. The EU’s SCCP approved it at up to 1% in leave-on products and found it non-sensitizing. It is not naturally derived and is not mentioned in Native’s marketing.

    Why did Native remove the baking soda?
    Sodium bicarbonate is alkaline (pH ~8–9) and skin is slightly acidic (pH ~4.5–5.5); applied daily to the underarm it can disrupt the skin’s acid mantle and cause irritant contact dermatitis. It was the documented cause of Native’s “natural deodorant rash” complaints, which is the most likely reason it was removed and the reformulation marketed as an upgrade.

    Nib sets down the magnifying glass, closes a little notebook titled Ingredient Desk, and gives a small satisfied nod beside the fully-read Native label with both formulas pinned up behind.
    Both labels read, front claims checked against the back. Coconut oil dropped, fragrance rose, and the ingredient doing the work is the one nobody mentions.