IT Cosmetics Confidence in a Cream: The Peptides Are #36 and #37

IT Cosmetics markets Confidence in a Cream on a “Peptide-Lipid Complex,” but the two peptides that make up that complex — Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7 — are ingredients 36 and 37 in a 38-item list, sitting below the fragrance allergens and just above the perfume itself. Two of the cream’s other headline ingredients, niacinamide and squalane, are near the top and backed by disclosed percentages. The peptides are not. Here is where each one actually sits.

Confidence in a Cream ($49 for 2 oz) is one of the most reviewed anti-aging moisturizers on the shelf, and its pitch leans on niacinamide, squalane, and a branded “Peptide-Lipid Complex.” Niacinamide and squalane hold up to a reading of the label. The third is the one worth slowing down on — not because anything is hidden, but because the word “complex” does a lot of quiet work.

Nib, a small round pencil-sketch creature, holds a magnifying glass up to a jar labelled Confidence in a Cream, squinting at the fine print on the back.
Nib reads the back of the jar, not the front.

What does the ingredient order actually tell you?

US cosmetic labels follow a rule most shoppers never learn: ingredients are listed in descending order of concentration, but only down to 1%. Below that threshold, a brand may list the remaining ingredients in any order it likes. That rule comes from the FDA’s labeling regulation at 21 CFR 701.3, and it is the whole reason label position is readable at all. Above 1%, order means something. Below it, order means almost nothing — which is itself a kind of information, because it tells you an ingredient is in the “under one percent” group.

So the useful trick is to find a marker whose typical use level is known, and read everything after it as “at or below roughly that.” The standard marker is a preservative.

Nib runs a pencil down a long ingredient list pinned to the desk, counting the entries with the pencil tip.
Thirty-eight entries. Nib counts them twice.

Where is the “Peptide-Lipid Complex” on the label?

Here is the full ingredient list for the standard SKU, read from the IT Cosmetics product page (itcosmetics.com, product ITC_1137, read 2026-10-07) and matched word-for-word against a second major US retailer’s listing for the same SKU (read 2026-10-07):

AQUA / WATER / EAU, GLYCERIN, NIACINAMIDE, CETEARYL ALCOHOL, HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID, GLYCERYL STEARATE, SQUALANE, DIMETHICONE, MYRISTYL MYRISTATE, ETHYLHEXYL PALMITATE, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, PHENOXYETHANOL, PEG-100 STEARATE, CAPRYLYL GLYCOL, SODIUM POLYACRYLATE, TOCOPHEROL, CITRIC ACID, SODIUM HYALURONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PENTYLENE GLYCOL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, HYDROLYZED RICE PROTEIN, CERAMIDE NP, ADENOSINE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, COLLOIDAL OATMEAL, HYDROXYPALMITOYL SPHINGANINE, BUTYLENE GLYCOL, LIMONENE, CARAMEL, CITRAL, LINALOOL, CARBOMER, SODIUM LACTATE, POLYSORBATE 20, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, PARFUM / FRAGRANCE.

Count to the end. There are 38 entries. The two peptides that IT Cosmetics names as the “Peptide-Lipid Complex” land here:

Position Ingredient How it is marketed
3 Niacinamide “4% Niacinamide” — disclosed, and the position agrees
7 Squalane “3% Squalane” — disclosed, and the position agrees
12 Phenoxyethanol Preservative. The sub-1% marker.
18 Sodium Hyaluronate “hyaluronic acid” — below the marker
23 Ceramide NP “barrier” — below the marker
29 / 31 / 32 Limonene / Citral / Linalool fragrance allergens, listed individually
36 Palmitoyl Tripeptide-1 “Peptide-Lipid Complex”
37 Palmitoyl Tetrapeptide-7 “Peptide-Lipid Complex”
38 Parfum / Fragrance end of list

The two peptides are the last two functional ingredients on the label. They sit below the three fragrance compounds the EU requires to be named individually, and above only the perfume base itself.

Nib points the pencil near the very bottom of the list, eyebrows raised, having found the two peptides sitting just above fragrance.
The thing on the front of the bottle, found near the bottom of the list.

Does a low position mean the peptides do nothing?

No — and this is the part the position alone cannot tell you. Peptides like these work at parts-per-million levels. The CIR safety review of these exact ingredients (Johnson et al., International Journal of Toxicology, 2018) reports typical use concentrations under 10 ppm, with surveyed maximums around 0.002%. A more recent framework paper (PMC, 2026) puts the leave-on maximum for this class at roughly 20 ppm. At those levels, a peptide belongs exactly where it sits — at the bottom of the list, in the sub-1% group. A peptide near the top would be the surprising thing, not this.

IT Cosmetics’ limited-edition version of the cream discloses a “2.5% Peptide-Lipid Complex.” If the two peptides are each present at ppm levels, then most of that 2.5% is the lipid carrier the peptides are delivered in, not the peptides themselves. That is how peptide raw materials are sold — a trade blend, a small active fraction in a larger carrier. It is not a trick. It is worth saying out loud only because “Peptide-Lipid Complex” on the front of the jar invites you to picture something the number 36 does not support.

What holds up here, and what to weigh?

Credit where it is due: IT Cosmetics states 4% niacinamide and 3% squalane on the page, and both sit above phenoxyethanol, which is consistent with those numbers. That is more transparency than most brands offer, and the formula is a genuinely well-built moisturizer on those two counts. The peptides are the one place where the marketing and the label part ways — not in honesty, but in emphasis.

If you are specifically shopping for a peptide moisturizer — one built around peptides rather than led by niacinamide and squalane with peptides at the end — the question becomes what a formula designed around that active actually looks like. We make skincare at Evil Goods, and we put our copper peptides on their own line for exactly this reason; we wrote up why that was a deliberate formulation choice here (that is our site). Read it as one answer to the question, not as a like-for-like swap: our product page shows a curated key-ingredient panel, not a full INCI declaration, so it is not a fair position-by-position comparison against IT Cosmetics’ complete list. Different disclosures, different claims — judge each on its own label.

Nib taps the pencil on the word PHENOXYETHANOL midway down the list, drawing a small line to mark the one-percent boundary.
Nib marks the preservative — the line everything below sits under.

One note for sensitive skin

Three fragrance allergens — limonene (#29), citral (#31), and linalool (#32) — are listed separately from “parfum,” which under EU rules means each is present above the 0.001% leave-on labeling threshold. Sensitization to these is real but uncommon, and the clinic figures that exist (around a few percent of already patch-tested patients, per SCCS opinions) are drawn from people who self-select for sensitivity. If you have a known fragrance allergy, this is worth a glance. If you do not, it is just context.

Frequently asked questions

Where do the peptides sit in Confidence in a Cream?
Palmitoyl Tripeptide-1 is position 36 and Palmitoyl Tetrapeptide-7 is position 37 of 38, just above the fragrance base.
Does that mean the peptides are useless?
No. These peptides are used at parts-per-million levels (CIR 2018), so a low list position is expected rather than alarming. Position tells you concentration band, not whether an ingredient works.
Are the niacinamide and squalane claims accurate?
They are consistent with the label. IT Cosmetics discloses 4% niacinamide and 3% squalane, and both sit near the top of the list, above the preservative, which matches those figures.
Why does the limited edition say “2.5% Peptide-Lipid Complex”?
That figure refers to the whole commercial complex, including the lipid carrier the peptides are delivered in — not to the peptide dose itself.
Nib sets the magnifying glass down, satisfied, next to a tidy note that reads: position is not the same as dose.
Position is a signal, not a verdict. Nib writes it down and moves on.